JTUMALA

FREE - Top 5 Summer Events in L.A.

1:19 PM Unknown 0 Comments Category : Life

1. Downtown Art Walk - 2nd Thursdays of every month
http://downtownartwalk.org/
http://www.timeout.com/los-angeles/things-to-do/downtown-los-angeles-art-walk

Bring cash
Take Uber - parking will be difficult.

2. First Fridays
http://www.yelp.com/biz/first-fridays-los-angeles-2

You will find all kinds of food truck selections line up the streets on Abbot Kinney.
Bring cash
Take Uber - parking will be difficult.

3. Abbot Kinney Festival - September 27 10am - 6pm
http://www.abbotkinney.org/

Bring cash
Take Uber - parking will be difficult.

4. Twilight Summer Concerts
http://santamonicapier.org/twilightconcerts/

Bring your own blankets
Chill with friends
Have a few appetizers and drinks on the beach
Listen to music
Take Uber - parking will be difficult.

5. Jazz at LACMA

http://www.timeout.com/los-angeles/music/jazz-at-lacma

Adrenaline Rush

7:42 AM Unknown 0 Comments Category : Music

Top 5 lessons I learned from working in Advertising

3:17 PM Unknown 0 Comments Category : Design

At some point during my youth, someone asked "What do you want to do after you graduate?" Advertising came to mind because I thought the commercials were cool and working on well-known products was enticing. Fast forward to my adult years, I was on target relating to that cool factor but, the industry also had some not so cool moments.

1. Time. The saying goes "I sold my soul to the devil," is not too far from the truth. No one told me that my time would be spent working around the client and other people within the organization. There has been countless times where, I faced a creative campaign request that came in at the very last hour of the day and the turn-around time to design was within 2 hours time frame (the shorter is even better). Damn, I clearly missed the memo!

“Advertising is 85% confusion and 15% commission.” – Fred Allen

http://www.thirtyonecreative.com/blog31/31-creative-advertising-quotes/#sthash.KFO62VtG.dpuf

2. Abbreviations & Slangs. Totes, supes, yo, ratchet and others are all part of the everyday communication (emails, texts or skype....it's used on errthing!).

http://ughhpfandom.tumblr.com/post/44041838680/ughfandoms-in-general

3. Staying Ahead. One of the coolest things that I like about Advertising is being the first to see new products or ads. This is definitely the place to be, if, one desires being a trendsetter.

4. Flexibility. This is sorta/kinda contradictory from my first point but, in terms of time off, my team were very flexible. I got nothing but, love for ya!

5. Lost. There's always a never ending question about process. When technologies change you will have to adopt to it, fast. What once was the way to do things may be different the next. Asking questions is inevitable. Did the specs for that takeover change, yesterday? Last week? An hour ago? Don't worry, I'm pretty sure you won't be the only one confused.