Top 5 lessons I learned from working in Advertising
3:17 PM Unknown 0 Comments Category : Design
At some point during my youth, someone asked "What do you want to do after you graduate?" Advertising came to mind because I thought the commercials were cool and working on well-known products was enticing. Fast forward to my adult years, I was on target relating to that cool factor but, the industry also had some not so cool moments.
1. Time. The saying goes "I sold my soul to the devil," is not too far from the truth. No one told me that my time would be spent working around the client and other people within the organization. There has been countless times where, I faced a creative campaign request that came in at the very last hour of the day and the turn-around time to design was within 2 hours time frame (the shorter is even better). Damn, I clearly missed the memo!
3. Staying Ahead. One of the coolest things that I like about Advertising is being the first to see new products or ads. This is definitely the place to be, if, one desires being a trendsetter.
4. Flexibility. This is sorta/kinda contradictory from my first point but, in terms of time off, my team were very flexible. I got nothing but, love for ya!
5. Lost. There's always a never ending question about process. When technologies change you will have to adopt to it, fast. What once was the way to do things may be different the next. Asking questions is inevitable. Did the specs for that takeover change, yesterday? Last week? An hour ago? Don't worry, I'm pretty sure you won't be the only one confused.
1. Time. The saying goes "I sold my soul to the devil," is not too far from the truth. No one told me that my time would be spent working around the client and other people within the organization. There has been countless times where, I faced a creative campaign request that came in at the very last hour of the day and the turn-around time to design was within 2 hours time frame (the shorter is even better). Damn, I clearly missed the memo!
“Advertising is 85% confusion and 15% commission.” – Fred Allen
http://www.thirtyonecreative.com/blog31/31-creative-advertising-quotes/#sthash.KFO62VtG.dpuf
2. Abbreviations & Slangs. Totes, supes, yo, ratchet and others are all part of the everyday communication (emails, texts or skype....it's used on errthing!).
3. Staying Ahead. One of the coolest things that I like about Advertising is being the first to see new products or ads. This is definitely the place to be, if, one desires being a trendsetter.
4. Flexibility. This is sorta/kinda contradictory from my first point but, in terms of time off, my team were very flexible. I got nothing but, love for ya!
5. Lost. There's always a never ending question about process. When technologies change you will have to adopt to it, fast. What once was the way to do things may be different the next. Asking questions is inevitable. Did the specs for that takeover change, yesterday? Last week? An hour ago? Don't worry, I'm pretty sure you won't be the only one confused.
