1. Downtown Art Walk - 2nd Thursdays of every month
http://downtownartwalk.org/
http://www.timeout.com/los-angeles/things-to-do/downtown-los-angeles-art-walk

• Bring cash
• Take Uber - parking will be difficult.

2. First Fridays
http://www.yelp.com/biz/first-fridays-los-angeles-2

• You will find all kinds of food truck selections line up the streets on Abbot Kinney.
• Bring cash
• Take Uber - parking will be difficult.

3. Abbot Kinney Festival - September 27 10am - 6pm
http://www.abbotkinney.org/

• Bring cash
• Take Uber - parking will be difficult.

4. Twilight Summer Concerts
http://santamonicapier.org/twilightconcerts/

• Bring your own blankets
• Chill with friends
• Have a few appetizers and drinks on the beach
• Listen to music
• Take Uber - parking will be difficult.

At some point during my youth, someone asked "What do you want to do after you graduate?" Advertising came to mind because I thought the commercials were cool and working on well-known products was enticing. Fast forward to my adult years, I was on target relating to that cool factor but, the industry also had some not so cool moments.

1. Time. The saying goes "I sold my soul to the devil," is not too far from the truth. No one told me that my time would be spent working around the client and other people within the organization. There has been countless times where, I faced a creative campaign request that came in at the very last hour of the day and the turn-around time to design was within 2 hours time frame (the shorter is even better). Damn, I clearly missed the memo!

“Advertising is 85% confusion and 15% commission.” – Fred Allen

http://www.thirtyonecreative.com/blog31/31-creative-advertising-quotes/#sthash.KFO62VtG.dpuf

2. Abbreviations & Slangs. Totes, supes, yo, ratchet and others are all part of the everyday communication (emails, texts or skype....it's used on errthing!).


3. Staying Ahead. One of the coolest things that I like about Advertising is being the first to see new products or ads. This is definitely the place to be, if, one desires being a trendsetter.

4. Flexibility. This is sorta/kinda contradictory from my first point but, in terms of time off, my team were very flexible. I got nothing but, love for ya!

5. Lost. There's always a never ending question about process. When technologies change you will have to adopt to it, fast. What once was the way to do things may be different the next. Asking questions is inevitable. Did the specs for that takeover change, yesterday? Last week? An hour ago? Don't worry, I'm pretty sure you won't be the only one confused.

There goes July. I hope you have a great weekend! Enjoy the links below.

Business
Think of your audience. http://www.entrepreneur.com/article/248414
Pick and choose some of these cool tips.
http://www.inc.com/lolly-daskal/7-mindsets-that-will-radically-improve-your-life-right-now.html?cid=sf01002

Design
Bloggers - http://windsor-paris.com/
Bloggers - http://www.lovejackandmo.com/
Blog themes - http://virb.com/themes

Interview Resources
https://www.themuse.com/advice/what-your-job-search-iq-says-about-your-chances-of-getting-a-new-job

Culture or Life
http://elitedaily.com/life/culture/have-to-be-crazy-to-succeed/1083889/
The Dream Job Myth - http://www.mydomaine.com/myth-of-the-dream-job
Lessons Before Your 30's -  http://www.fastcompany.com/3048865/know-it-all/10-career-lessons-you-should-learn-by-your-30s
On Reasons Why You're Not A Millionnaire - http://www.inc.com/larry-kim/5-reasons-you-ll-never-be-a-millionaire-and-how-to-fix-that.html

4. Restrict sun exposure. Depending on how hot it is outside, I will usually sunbathe for an hour or two in combination with swimming in the ocean. Most of the time, it's hard for me to lay out in the sun for a long period of time. Part of it is personal and the other is my skin issues. Also, I will usually take claritin prior to the start of my outdoor activities.

5. Drink lots of water. We all need this! I bring a water bottle with me before heading out to the beach or pool. It's a must for my skin.

6. Wear light clothing. Ok, yeah I know what you're thinking, "We all wear light clothing during the summer because it's hot!" But, I want to point out that light and loose fabrics (such as the photo below) helps my skin breathe, as oppose to wearing something skin tight. Trust me, I've seen some peeps wear those on a hot day. It works for them but, not on my sensitive skin.

http://www.inc.com/larry-kim/where-will-your-personality-lead-you-infographic.html?cid=sf01002
Find your career paths according to your personality traits. I got The Dreamer. I'm not quite sure what "The Dreamer" entails but, I'm a bit of everything too.

These entrepreneurs are awesome motivators. I aspire to be one of them one day.....I guess, that's "The Dreamer" in me :) http://www.entrepreneur.com/article/248507

Why you're not getting the jobs you want. I find myself doing some of these things on the list. It needs to stop.
https://www.themuse.com/advice/heres-the-surprising-reason-you-keep-landing-jobs-you-dont-love

Considering working in Advertising? Read this first.
http://digiday.com/agencies/ask-millennial-see-advertising-five-years/

UX Design insight. 
http://blog.invisionapp.com/ux-principles-to-guide-your-product-design/

Have you seen Samsung's ad that showcase a range of emotions? Well, look into it now. 
http://designtaxi.com/news/377574/Samsung-s-Mesmerizing-Ad-Will-Take-You-Through-A-Range-Of-Emotions/

Staying Passionate in Design. 
http://www.1stwebdesigner.com/7-ways-to-stay-passionate/

Advance your career with these resources.
http://www.businessinsider.com/best-free-online-resources-for-your-career-2015-6

Check out some items I'm selling http://www.jtumala.com/p/von-voyage-sale.html
Inbox me, if, interested. https://twitter.com/jtumala1

Have a kick-ass weekend!

JT

I'm holding a piece of paper right now with a list of things I need for a vacation that involves water and sun (a.k.a. beach or pool type of trips). I've kept this list for years and what's on my list still works for me to this day. I'm sure a few of these items on the list some of you could use too. Here they are!

For your carry-on:

1. Passport & ID (make copies)
2. Pen
3. Itinerary
4. Converter
5. Camera & Charger
6. Phone & Charger
7. TSA lock
8. Snacks: granola, peanuts, chips, etc. (buy at the airport or bring your own)
9. Water (buy at the airport)
10. Tissues (travel size)
11. Sunglasses (1)
12. Lip Gloss (1)

Hygiene:

1. Waterproof Eyeliner
2. Toothbrush & Toothpaste (travel size)
3. Shampoo & Conditioner (travel size)
4. Body & Face lotion (1 each)
5. Face Powder
6. Sunscreen
7. Hair Ties (about 4)

Misc.
Tablets for the following:

1. stomach ache
2. Claritin (allergies)
3. inhaler (Albuterol)
4. headache (Advil or Tylenol)

1.) Starting a business:
http://mathys-potestio.com/from-creative-to-client-and-back-again/

2.) Tips on Job Interviews:
http://mathys-potestio.com/ace-these-common-interview-questions/

3.) Careers in development & advice.
http://www.npr.org/sections/ed/2014/12/20/370954988/twelve-weeks-to-a-six-figure-job
http://www.mydomaine.com/interior-design-career-advice/slide7

4.) What not to do after being fired. Important!
http://www.monster.com/blog/b/7-things-never-do-fired-0130

5.) Tripit on The Golden Rules of Flying. Yeah, #7! Stinky-poo.
http://www.tripit.com/blog/2014/09/top-10-flying-faux-pas.html?us=twitter&um=socialpost&uc=airplanefauxpas

6.) The Danes got it right.
http://www.fastcoexist.com/3029110/5-simple-office-policies-that-make-danish-workers-way-more-happy-than-americans

Here's a summary from Designing Brand Identity book.

I. Symbols

1. Pictorial & Descriptive (i.e. Apple & Target)
2. Abstract Symbols (i.e. Chase): usually these are used only for companies that have been around for a while.
3. Characters (i.e. Tiger from cereal, energizer bunny)

Basic Color Information: http://www.color-wheel-artist.com/basic-color-wheel.html

Color break down

• Hue: color & cast
• Value: lighter & darker
• Chroma: strenth & amt of color (hue)

Attributes of color

• Hue
• Value: light to dark; white to black
• Chroma: dull to vivid (depth)

Interaction of light with matter

• reflected
• absorbed
• transmitted